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Credits

Presentation: Mahtab Taleghan, Photographer: Deed Studio

Description

The main purpose of designing this project was to create a space for a furniture and accessories store in accordance with the brand's new identity and applicable in different places. The client requested a space reminiscent of home that reflects the brand's identity and allows customers to relate to it, see it as close to their lifestyle and feel more confident in choosing the products they want. The design process started with the study of the visual identity of the brand, products, target customers and their lifestyle, which led to the definition of fixed elements such as access, general form, level difference, space divider, hierarchy, proportions, green space. and overall zoning. These elements have created unity and integration throughout the store branches and created a unified store environment. After studying the target customers, variable design elements were developed based on the defined personas. Four distinct lifestyles were designed to meet their needs and preferences.

At HOPO, we aim to meet user needs and consider environmental features. Through unbiased analysis and creative, logical solutions, we strive to create distinctive and aesthetic identities for each space. Co-Founder: Hossein Hassanpour, Pourya Mirzaee

Website

http://www.hopodesign.com