Design information
Design name
Rumi
Primary function
Branding
Location of the project
Washington/USA
Year of design
2023
Category
Graphic Design and Visual Communication
Design team
Mohammad khademi , Atefe Sianat
Credits
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Description
The Rumi Carpet brand, located in the central office in America, requested our team to create a program that could not only preserve the authenticity of the product but also establish an identity that would connect with the audience. Our team made efforts to maintain this authenticity by using a name and element that reflects the historical and artistic nature of carpets. These factors were to be innovatively incorporated into the branding, showcasing beauty, simplicity, effectiveness, persuasiveness, and strategic elements. Among the historical options, the choice fell on Maulana Jalaluddin Rumi, and among the visual identities, the Sema dance was selected. This choice not only refers to the historical identity of carpets but also alludes to a historical and global figure that is also Iranian (the birthplace of carpets).
Website
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Client
Rumi carpet collections