Design information
Design name
Richard Mille Store
Primary function
Watch Store
Location of the project
Iran
Year of design
-
Category
Interior Design
Credits
Design assistant (render): amin Rezazadeh Photos: Reza Eslami, Mojtaba Mirhosseini
Description
There is a big rise in the quantity of shopping malls in Tehran, which makes it impossible for small boutiques and retailers to attract customers. If there is a new shop that is about to start, it has to be bold and different to be visible in the urban context. The main question for our team that led us to this form, was how to create a vitrine for an expensive item in order to get the most attention? we decided to eliminate the vitrine with its common definition and design the whole store as a vitrine; so that all of the main elements in the store be pointed to the watch stand. The form is created by using parametric structure (made of metal) and stucco as finishing. Also, we chose black color and accent lights for focusing more on the watches. After entering the store, one will be guided toward the stand and watches will be shown to the customer under sufficient light and with no other architectural element to create a minimum distraction.
Company information
Dash Consulting Engineers Office, founded in 2011, has been designing and executing more than 60 buildings and also cooperating with experienced experts in this field, believes that functional and creative design, promotes the quality of interaction between humans, nature and the environment.
Website
http://www.dash.ir