Design information
Design name
ETOC
Primary function
Task-Oriented Desk Clock
Location of the project
Tehran / Iran
Year of design
2025
Category
AI Design
Design team
Zahra Masnavi
Credits
-
Description
ETOC is a minimalist desk clock designed for modern lifestyles focused on maintaining daily routines. It helps users build consistent habits in a simple and calm way, without digital overload. The clock fits naturally into modern workspaces and communicates through light and color instead of screens or notifications. It is designed to support routines without the need for traditional notes or constant smartphone checking. ETOC has two modes: Time Mode, which displays time, and Task Mode, which shows the status of scheduled routines. Tasks are selected from a predefined list in a companion mobile app and assigned to specific times. After setup, the clock works autonomously. Task status is shown through color changes: blue for neutral, green for completed tasks, and red for delayed or missed tasks. All transitions are gradual and non-intrusive. The project renderings were created using artificial intelligence as a visualization tool.