Design information
Design name
PART Architectural Group Visual Identity Design
Primary function
Logo and Visual Identity Design
Location of the project
Tehran / Iran
Year of design
2025
Category
Graphic Design and Visual Communication
Design team
Saghar Homasi
Credits
-
Description
The visual identity of PART Architectural Group is conceptually rooted in the staircase as a fundamental architectural element. The staircase symbolize transition, continuity, and the act of moving between past and present _an idea central to PART architectural approach, particularly in adaptive reuse and contemporary interventions within existing structures. This concept is translated into a geometric logo and visual system built from stepped forms, angular paths, and directional lines that reflect architectural movement and progression. The identity balances structure and flexibility, echoing architectural logic and sustainable thinking. Technically, the system is designed to be modular and scalable, allowing consistent application across print, and digital and environmental media. The resulting visual language communicates precision, transformation and PART's commitment to architecture as an evolving prosses rather than a fixed form.
Website
-
Client
-