Design information
Design name
SETTANTA
Primary function
Espresso Machine
Location of the project
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Year of design
2024
Category
Industrial Products Design
Design team
Seyed Reza Hosseinpourshiraz
Credits
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Description
The SETTANTA Espresso Machine is a revival of the Streamline Moderne movement, seamlessly blending aerodynamic elegance with 1970s optimism. This project serves as a tribute to the Golden Era of industrial design, where products were crafted to be emotionally resonant rather than just functional tools. The machine features soft, sweeping curves and a nostalgic vintage color palette, evoking a sense of warmth and character often missing in modern minimalism. It prioritizes Emotional Design, using tactile materials and a classic silhouette to turn a morning ritual into a sensory experience. While the exterior is a love letter to the past, the core is purely futuristic. The centerpiece is a high-contrast digital gauge that mimics a vintage analog dial, providing a Digital-Analog Hybrid interface for precise extraction data. It bridges the gap between the soulful craftsmanship of the 70s and the technological efficiency of today, offering a functional sculpture for the modern home.
Website
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Client
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