Design information
Design name
Kasra Gold
Primary function
Retail, Jewelry store
Location of the project
Shiraz, Fars, Iran
Year of design
2025
Category
Lighting Design (Architectural)
Design team
Minoo Amoozgar, Pantea Izadi
Credits
Photo: Rezvan Rezaee, Construction: Faroogh Bentamim, Mohammad Sepehri
Description
This project redefines the jewelry retail environment through the idea of space as a responsive system rather than a static commercial interior. Movable display elements and adaptable lighting scenarios transform the store into "Stage of light" and dynamic gallery-like environment where users experience architecture through the interaction of light, object, and movement. Developed around the concept of "Structure as Display" the project exposes structure as the primary architectural language through four interconnected layers: the ceiling infrastructure, lighting system, vertical display stands, and elongated counter-display element. The contrast between dark horizontal surfaces and bright vertical boundaries creates a sense of visual suspension, enhancing spatial depth while directing attention toward the jewelry as the focal point of the space.
Website
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Client
Kasra Shahbazi