Design information
Design name
Bersba
Primary function
Brand & Packaging Design
Location of the project
-
Year of design
2024
Category
Graphic Design and Visual Communication
Design team
Amiryashar Hidaji, Hooman Hidaji, Salman Abdollahi
Credits
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Description
The logo is crafted from the fusion of half a queen's face and half a king's, a deliberate visual metaphor for gender equality in leadership and entrepreneurship. Created for a husband-and-wife founders duo, the mark symbolizes balance, partnership, and shared vision. Subtle references to ancient Persian aesthetics pay homage to cultural heritage, reinforcing a sense of authenticity and legacy. The crown integrated into the design is formed using leaf elements, symbolizing the brand's deep connection to botanical, natural, and plant-based products. The result is a refined and distinguished identity that embodies both royal elegance and premium quality. The selected brand slogan, "Body & Soul Harmony", reflects the brand's holistic philosophy and its focus on inner and outer well-being. In the packaging design, traditional Persian-inspiredpatterns and historic Iranian color palettes were incorporated to create a warm, authentic, and culturally rooted visual experience.
Company information
Hoodej Studio is a multidisciplinary branding studio with 12+ years of experience and 200+ projects worldwide, specializing in strategy, visual identity, packaging, UI/UX, and motion branding. Winner of two global Visual Identity Awards.
Website
http://hoodej.com