Design information
Design name
Whiteheart
Primary function
Fast Food
Location of the project
ISFAHAN/IRAN
Year of design
2025
Category
Interior Design
Design team
Head Design: Sepideh Sanaie,Amin Ghasemi Partner:Ehsan Samadi,Mahdi Kazeroni,Maryam Sarshoghi,Zahra Zarein
Credits
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Description
.White Heart is a chain restaurant designed as an inclusive and visually engaging space that combines innovation with an emotional dining experience. The project aims to attract a young audience while remaining adaptable for multiple branches through a scalable design concept. A parametric chandelier, developed in Grasshopper, serves as the spatial anchor and main visual element of the interior. The client’s signature color, orange, is extended across the palette to create a vibrant and energetic atmosphere. The space follows a fluid design approach, combining fixed and movable furniture to allow flexible and interactive arrangements. A square module used in the lighting design is repeated in the furniture and tiles, creating a rhythmic visual order and a cohesive identity. Delicate, modular materials shape a contemporary environment that enhances the dining experience.
Company information
IMA Architecture, founded in 2009, is a forward thinking studio focused on parametric design and digital fabrication. By analyzing environmental, spatial, and programmatic data, the firm creates innovation, and site specific design.
Website
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