Design information
Design name
Glowing Box
Primary function
Pavilion
Location of the project
Iran/Tehran
Year of design
2025
Category
Lighting Design (Architectural)
Design team
Ali Rivandy, Marjan Najafian, Pouria Sharifi, Pegah Khosravi
Credits
Constructor & Partner: Nooraneh Company___Concept Presentation: Vahid sadraeifar
Description
The Glowing Box is an exhibition pavilion designed for Nooraneh, a brand specializing in architectural lighting. Rather than functioning as a conventional display booth, the project redefines the pavilion as an immersive spatial experience where light itself becomes the primary architectural element. Positioned within the open exhibition grounds, the pavilion takes the form of a pure luminous volume that acts as a temporary urban lantern, illuminating part of the surrounding public space while simultaneously attracting visitors from a distance. The minimal exterior geometry emphasizes the presence of light over formal complexity, allowing the pavilion to communicate the identity of the brand through atmosphere rather than visual excess.
Website
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Client
Nooraneh Company